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Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends available to Ad Age All Access subscribers. The data tracks all titles with CMO ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

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Peacock's upcoming creator-produced comedy series, Thayers' hunt for a "chief mom officer" and more creator economy news.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

The new Fizz app allows hosts to split the bill with party guests.

The animal kingdom is very sensitive about labels, as e.l.f. Cosmetics has discovered of late. Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Footwear brand Skechers is set to go private in a deal with 3G Capital, which is expected to close in the third quarter of ...