Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple’s AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule.

Phone-maker hit by technological challenges that have led to delays to the full rollout of its ‘Apple Intelligence’ features

However, according to Apple Analyst Ming-Chi Kuo, Apple is reportedly going to rebrand Siri in an effort to dodge backlash over its AI failures from the past year. A bit strange,

Apparently, she’s still not ready for her makeover. "As we've shared, we're continuing our work to deliver the features that make Siri even more personal," said Craig Federighi, Apple’s SVP of Software Engineering,

Apple announced a slew of updates at the Worldwide Developer Conference with one notable exception. It still hasn't revealed its previously announced AI-powered Siri.

The big Apple Intelligence announcement is the company giving developers access to Apple's on-device large language model. SVP Craig Federighi reiterates that Siri needs 'more time.'

It's safe to say Apple Intelligence hasn't landed in the way Apple likely hoped it would. However, that's not stopping the company from continuing to iterate on its suite of AI features.

Visual Intelligence can already use the company's Apple Intelligence models to identify what you see in the real world and photograph with the camera. The new feature is that you