Organizations that treat data integration as a strategic business imperative, not just a technical challenge, will be the ...

Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

Ultimately, the future of business belongs to those who can master the art and science of customer experience.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

As part of its ongoing customer service transformation, Virgin Media O2 has created and launched its own AI tool, Lumi AI, ...

Customer experience professionals can adapt Lean Six Sigma principles to improve CX programs. Here's how. Improving customer experience is on the radar of most organizations (we hope).

Customer success is an ethos, not a department. Establishing a customer success function is an excellent step towards enriching the customer experience. It is a built-in customer advocate within the ...

Telus leverages Dynatrace to enhance customer experience with AI-driven observability, faster DevOps and real-time business ...

So, What Does Customer Experience Mean? According to MarTech, a marketing technology news platform, every interaction a consumer has with a brand results in customer experience. "Customer experience ...

Customer experience matters, too — particularly when it comes to return policies. Part of Maine mainstay L.L. Bean’s reputation was originally built on its no-questions-asked policy, allowing ...

ACTOM is putting customers front and centre with the launch of a new Customer Experience Centre at the Knights facility in ...

Forrester (Nasdaq: FORR) today announced AIA Group as the winner of its 2025 Customer-Obsessed Enterprise Award for the Asia Pacific region. The award recognizes organizations that drive business ...