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Battle Creek, Ferrero and Kellogg

USA TODAY · 1d

WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer demand due to inflation.

The Detroit News · 1d

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.

WWMT on MSN · 20h

Community reacts to potential sale of WK Kellogg, a staple in Battle Creek's identity

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the original Mr. Kellogg, of how community oriented he was in supporting the schools, the churches, the community," Vassallo said.

Kellogg, cereal

mlive on MSN · 1d

Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for the company and will be Ferrero’s headquarters for North America cereal, a news release from WK Kellogg states.

The Seattle Times · 21h

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.

Arkansas Democrat-Gazette · 1d

Italian company buys WK Kellogg for $3.1 billion

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.

mlive on MSN2d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

2don MSN

Nutella maker Ferrero's deal to acquire Michigan cereal giant Kellogg valued at $3.1B

The deal, which still needs approval from WK Kellogg Co.’s shareholders, is expected to close in the second half of the year.

2don MSN

REPORT: Nutella parent company to buy Kellogg’s

BATTLE CREEK, Mich. (WILX) - Ferrero Rocher, the Italian candy company and Nutella owner, is close to purchasing Michigan ...

2don MSN

Battle Creek bus riders: Expect detours on part of Michigan Avenue this week

A temporary road closure will affect a section of Michigan Avenue in downtown Battle Creek on Thursday, July 10, and Friday, ...

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