In an era of hyper-personalized feeds and hyper-engaged micro-communities, consumer brands that go niche will break through, ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Discover the strategic and proactive approach that UTA's music partnership leaders are using to create long-term, meaningful ...