NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

That’s on the NBA and its TV partner, Disney’s ABC, which is televising the Finals, with Game 1 on Thursday, June 5, at 7:30 p.m. CT. CARLSON: Patience got Thunder to 2025 NBA Finals. Now, OKC ...

That’s on the NBA and its TV partner, Disney’s ABC, which is televising the Finals, with Game 1 on Thursday, June 5, at 8:30 p.m. ET. There are factors outside of the NBA and ABC’s control.

That’s on the NBA and its TV partner, Disney’s ABC, which is televising the Finals, with Game 1 on Thursday, June 5, at 8:30 p.m. ET. There are factors outside of the NBA and ABC’s control.

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

Throw in some massive social media engagement, and it sure seems like concerns about the NBA Finals' low TV ratings have been overblown. That, or the NBA's PR just really knows how to spin good news: ...

Because the NBA's extremely new TV contracts with ESPN, NBC, and Amazon are already set in stone. Which means the most important revenue is guaranteed regardless of what happens in the 2025 finals.

INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and the pessimist. One headline: "NBA Finals have been most-watched programs since first week of ...

That’s on the NBA and its TV partner, Disney’s ABC, which is televising the Finals, with Game 1 on Thursday, June 5, at 7:30 p.m. CT. CARLSON: Patience got Thunder to 2025 NBA Finals. Now, OKC ...

Yes, the 2025 NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should want.

Yes, the 2025 NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should want.

INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and the pessimist. One headline: "NBA Finals have been most-watched programs since first week of ...