In a bid to expand its advertising business, Discord has invented a new in-app currency to give away in exchange for watching ...

Discord is further distancing itself from its ad-free beginnings by offering users a new virtual currency for clicking on in-platform advertisements.

Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities ...

Discord's gamification of ad delivery continues with a new system that doles out currency for completion of Quests, which are ad-related activities.

Going on a quest to gather orbs sounds like a magical journey. Images of old-school Sierra adventure games come to mind. Well ...

and highlight premium content to Discord’s player community. “Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy. Our mission is to create the most ...

Trying to market where traditional ads don’t exist, or are being avoided, is a challenge to be better. You have to learn how ...

“Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy," Peter Sellis, Discord’s product SVP, said in a statement accompanying today’s announcement ...

Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy,” said Discord’s product leader, Peter Sellis. “Our mission is to create the most authentic ...

Until then, Discord had eschewed advertising over concerns it would be too intrusive and that users wouldn't want to share their data with marketers. That's why the company is taking a ...

Discord’s recent focus on advertising and micro-transactions ... gaming—an industry heavily reliant on such monetization strategies—some longtime Discord users may worry about a shift ...