Each of the three newest expansion teams joins the league paying a record $250 million expansion fee. The new Golden State expansion team has been an immediate success and is now worth over $500 million, according to Sportico, after paying just a $50 million expansion fee to enter the league. That’s a WNBA-record valuation, and the union knows it.

But don’t mistake it as a new phenomenon. Call it a comeback. From 1995 to 2010, nine WNBA signature sneakers hit the shelves, led by original stars Sheryl Swoopes and Lisa Leslie. In the next 12 years, there was only one, from Elena Delle Donne.

Los Angeles Sparks' star guard Kelsey Plum was named a WNBA All-Star for the fourth consecutive time in her career. Read more: Sparks’ Kel

An onslaught of brands has descended on Indianapolis to take advantage of the WNBA's growing popularity, with new sponsors setting up shop for the All-Star weekend to meet a crush of fans.

Accidentally confirming long-held WNBA fan conspiracy theories isn’t the only wild thing to happen during the live stream. The StudBudz were also caught on camera grinding up against Sydney Colson on the dance floor, where the two pink-haired hosts made a Colson sandwich, with themselves as the bread.

It's WNBA All-Star weekend, and already, the treats have begun.