This election seems more crucial since the Korea has been teetering between temporary leaders for months while navigating Yoon’s impeachment trial and a multifaceted probe into the disastrous night of

When then-President Yoon Suk Yeol's martial law decree plunged South Korea into chaos, it plummeted sales at Park Myung-Ja's diner in Jechon and became a turning point for many voters in the town.

South Korea votes June 3 to elect a new president after Yoon Suk-yeol's impeachment, with liberal frontrunner Lee Jae-myung facing conservative Kim Moon-soo in a pivotal race shaped by political upheaval.

The two main candidates have been largely silent about equality for women. A polarising subject, it had helped Yoon into power in 2022 as he vowed to defend men who felt sidelined in a world that they saw as too feminist. And a third candidate, who is popular among young men for his anti-feminist stance, has been making headlines.

In South Korea’s high-stakes presidential campaign, K-pop isn’t just a cultural backdrop — it’s a political strategy.