AI gets a bad wrap. To be clear, that's generally for good reason—it's either being put to nefarious use, is coming fer our jobs, or is being used as some marketing gimmick with no actual relation to genuine artificial intelligence.

During the Nvidia Editor's Day at CES, the company gave attendees an early look at the architecture changes, AI optimizations, and performance expectations of the RTX 50-series GPUs. That's where DLSS 4 comes in.

NVIDIA's RTX 5000 range of graphics cards pack a huge punch. But one of the biggest improvements of the new GPU range is the addition of DLSS 4, which promises better frame generation and upscaling to make your games feel as native as possible.