Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out."Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public restroom sign

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part of a new £227,000 campaign.

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled tone deaf, as the country deals with record emigration rates and unemployment.

Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a go