Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Another one of Carnival Corporation's cruise lines is changing their loyalty program although this one is not quite as ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

The grocer is offering shoppers in its paid loyalty tiers more than $100 in savings during a two-week stretch that starts ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

Find out which cruise lines match loyalty status, with the options available, and how you can apply to switch your dedication ...

Alaska Airlines extends Companion Fare benefit to Hawaiian Airlines flights, creating competitive advantages through enhanced ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Convenience retailers can identify and build profiles on their non-loyal shoppers through payment identity with new ...

If you're a member of Kroger's Boost special membership savings program, you're in for two weeks of special savings.