This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

The Paul brothers are promoting a reality TV series, not a boxing match. Jake Paul has an 11-1 pro boxing record & defeated Mike Tyson in 2024. On Tuesday, social media stars and brothers Jake and Logan Paul ignited widespread speculation by posting identical images on their platforms, depicting themselves in a face-off with the caption:

Influencers Jake Paul and Logan Paul teased Tuesday an event that will pit them against each other and be livestreamed on Max, providing few details for what could potentially be a combat sports event or something else entirely.