Apple eyes US Formula 1 broadcast rights
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Disney pays $85 million per year for the rights, and Formula 1 also charges fans directly for its own streaming service. Liberty Media, Formula 1's U.S. owners, hope that the Apple Original Film and Netflix's "Drive to Survive" documentary has increased the value of Formula 1.
The Cupertino company is in discussions with ESPN to acquire the Formula 1 broadcasting rights in the US next year, according to The Financial Times, following the success of Apple’s F1 Movie. Apple TV Plus isn’t the only streaming platform rumored to be throwing its hat in the ring,
If the deal goes through, Apple would join an expanding list of tech giants transforming live sports distribution. The company already streams Friday Night Baseball and Major League Soccer via Apple TV,