Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

Tesla is discounting Cybertrucks on its website as registration data shows cooling sales for the pickup that was supposed to take on the gasoline Ford F-150 and Chevrolet Silverado.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Tesla (NASDAQ:TSLA) started offering discounts on new Cybertruck vehicles that are sitting in its inventory this week, according to inventory listings. The electric vehicle maker is providing up to $1,

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,

Tesla is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a demand slump.