The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.

The technology giant is introducing conversational AI within its flagship search product as it contends with increasing competition from ChatGPT, Safari defections, and increasing antitrust pressure.