The Apple Watch Series 10, in every color and case size, is on sale now at a historic low . For a limited time only, you can pick up for instance the Apple Watch Series 10 (GPS, 42mm) for $279, down from its usual price of $399. That’s a 30% discount on one of the most popular smartwatches of the year.

There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 35%. We found the best deals on models like the Series 10 and Ultra 2.

As of July 10, it is now down to only $279 - its lowest-ever price according to price tracker Camelcamelcamel. This deal applies to all colorways with stock available, the 42mm case, and without AppleCare+ added.