News

Hosted on MSN1mon
'Pinterest is where Gen Z goes to shop,' says platform's CEO
When it comes to their shopping habits, Gen Z is often associated with "underconsumption core," a trend that's all about buying less and rejecting influencer marketing. Pinterest did not ...
Pinterest is adding third-party influencer content to its feeds
Influencers on affiliate shopping platform LTK may soon get access to a huge new audience: Pinterest users. Under a new ...
Pinterest tests an AI feature that lets advertisers turn their catalogs into shoppable collages
Pinterest is experimenting with "auto-collages," an AI feature that allows advertisers to quickly turn their product catalogs ...
Pinterest advises brands to pin hopes on Gen Z
The most powerful thing a brand can do right now is to create an authentic relationship with Gen Z, according to Pinterest VP ...
Gen Z wants a digital detox, and BlackBerries are suddenly cool again
Instead, they’ve made them cool again. The hashtag #flipphone has over 34.9K posts, while #blackberry currently sits at over ...
Gen Z is embracing a digital detox and the ‘Martha Stewart summer’
Summer Trend Report reveals a major shift as Gen Z swaps screen time for slow living, nature retreats, and nostalgic ...
Variety1mon
Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
Gen Z Levels Up – Today’s Power Consumer ... Force of the Entertainment Franchise Sara Pollack, Pinterest’s global head of consumer marketing, shared a recent example of how Pinterest ...