We’re not quite there yet, but it sure feels imminent.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

All this competition means a clearly defined value proposition is increasingly important to winning consumers and owning part of the market ... and position HBO Max as the quality choice, with ...

The streaming service formerly known as HBO Max will once again be called HBO ... heavily on consumer data and insights — to best position itself for success," the release says.

About two years after HBO Max was rebranded as just Max ... leaning heavily on consumer data and insights — to best position itself for success." It is unclear when the changes will be unveiled ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Just two years after the company dropped the iconic name from its streaming service in favor of the more generic Max, it is bringing it back. The platform will relaunch as HBO Max this summer.