It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

The "Fanatics Games," a Pros vs. Joes competition for roughly $2 million in prizes, features eight skills competitions and ...

The competition will pit 50 celebrities and athletes against 50 regular people with massive prizes on the line.

The company announced Tuesday it is introducing a skills-based competition at Fanatics Fest 2025 ... falling short of the celebrity competitors, the highest-scoring fan will receive $100,000.

Fanatics is the latest company ... who made mass competition a staple of his rise to YouTube stardom. These unofficial celebrity-driven sporting events have drawn the attention of both fans ...